Since starting Callaway & Company in 2001, Callaway Zuccarello has had the pleasure of working with a large variety of organizations, from universities to family-owned businesses and start-ups to Fortune 500 companies. Callaway and her team leverage creative marketing strategies to help clients achieve their specific goals, whether they want to gain more business from current customers, attract new business, raise money, boost reputation or elevate awareness.
A University of Virginia graduate and MBA graduate from the Olin School of Business at Washington University, Callaway brings with her invaluable experience from her service as V.P. Marketing at the world's largest rental car company, Enterprise Rent-A-Car. During her eight-year tenure, company revenues grew from $1 billion to $6.3 billion.
Awarded the St. Louis Business Journal "40 under 40" award, Callaway has been featured in St. Louis Small Business Monthly, Fortune magazine and on the Phil Donahue show.
Specializing in corporate identities and results-driven integrated marketing pieces, Sarah has over 15 years experience improving clients' bottom lines as a visual problem-solver who creatively addresses their needs.
Sarah holds a BFA with honors in Graphic Design, as well as BAs in both English and Communication Studies from Baylor University. Adding to her arsenal of client benefits is her Master's Degree in Organizational Communication from the University of Kansas' top-ranked program.
Calla is a UX Designer who specializes in user research and content strategy. She is a word nerd, writer, and champion of the idea that writing is designing. She studied art and history at Skidmore College and earned a Master of Fine Arts from the School of the Art Institute of Chicago.
Her career evolved from professional artist to wallpaper designer and display builder for Anthropologie before landing at the unique intersection of business and design that is User Experience. She is invested in bringing the creativity, inclusivity and deep curiosity of fine art practice to the commercial design world and finds it especially rewarding to apply her design-thinking approach to client workshopping, user discovery and building engaging and easy-to-navigate websites.
Madison Ripson is excited to be a part of the team at Callaway & Company, working on social media, newsletters, media relations and website content. Madison is currently a junior at the University of Missouri-Columbia where she is pursuing a degree in strategic communications through the School of Journalism.
Madison is involved in public relations and fundraising for several organizations on the MU campus.